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DIRECTION
EduPOP branding: what if Duolingo and TikTok had a hyperactive genius baby?
An AI retail experience for Shushu/Tong built from deep brand research.
The making of: “Behind the Seams” interview video capturing the white-shirt exhibition.
Naturita visual-merchandising design in my dream world.
Brand identity for Playbae, my dream sportywear brand.
A short animation about hope
A guerrilla marketing campaign for a dada fashion collection that refuses to behave.
Naturita’s illustration collection — and bringing one design all the way to life.
A photoshoot about the Northern Vietnamese generational gap you secretly relate to.
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